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Summary of Hampton Inn Survey on Landmark Preservation
More than nine out of 10 people believe it is important to protect our nation's landmarks.
Two-fifths of Americans believe the country's landmarks could use a good make-over. An additional 13% believe landmarks are often ignored and in desperate need of repair.
Nearly three quarters (72%) of Americans take a family vacation by car once a year or more. And almost eight out of 10 say they sometimes or always include a visit to a historical landmark or roadside attraction.
Types of landmarks people enjoy visiting most:
- Historical (54%)
- Cultural landmarks (31%)
- Landmarks reflecting a city's heritage (26%)
- Fun, wacky or "world's largest" landmarks (17%)
Other interesting findings:
- Married couples and those with children are the most likely to believe it is "very important" (67%) to preserve America's roadside landmarks.
- Thirty-six percent of 18- to 34-year-olds say they would be willing to reach for their wallets when it comes to funding the preservation of landmarks, compared to just 19 percent of those 55-years-old or older. -About one-third (32%) of 35- to 54-year-olds say they also would contribute.
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